Barcelona releases home jerseys for the new season: Red and blue stripes have been completely interpreted and incorporated into new gradient colors

Official news, Barcelona's 2025/26 season home jersey was released, red and blue stripes were incorporated into new gradient colors, and purple stripes were run through with diagonal design.

Barcelona's official announcement reads:

The new jersey and the "Future Let Me" event were released simultaneously, and were performed by first-team players of men's and women's football teams.

Barcelona Football Club's 2025/26 season jersey will be integrated with inheritance and innovation, tradition and future. The classic red and blue stripes have been completely interpreted, incorporated with new gradient colors, injected with rhythm and vitality, which are the two core characteristics of Barcelona football style. The purple stripes run through the diagonal design, giving the jersey vitality and speed. The jersey design pays tribute to the red and blue flags flying on the streets and on the courts on matchdays, and today it has become a symbol of Barcelona and the world. The

jersey has the Spotify and Nike logo printed on the front, the Ambilight TV logo printed on the sleeves of the men's first team jersey, and the Bimbo logo printed on the sleeves of the women's first team jersey. The UNHCR logo also continues to appear under the player number on the back.

The series is available in men's, women's and children's models and will be available for purchase from July 2 at the club's physical stores and official website.

In order to cooperate with the release of the new jersey, Barcelona Football Club launched the "Future Let Me" brand promotion activity. The event is based on a natural, intimate and emotionally resonant narrative approach, centered on the real dialogue between male and female first-team players who look back on the past, share concerns, and look forward to the club’s future together.

From a brand perspective, this innovative solution introduces a completely new language to the Barcelona ecosystem. The event is shot entirely through mobile phones, striving to capture the essence of the protagonist in a simple, straightforward and natural style, which is in line with the interactive methods and consumption habits of young audiences.

360-degree all-round content strategy integrates emotions, intimacy and strategic narratives, strengthening the club's positioning as a global contemporary brand with distinctive personality. Yamal, Pedri, Aitana, Alessia, Lewandowski, Salma and many other players participated in this group dialogue, highlighting the team's unique personality and their ability to base themselves on the present and define the future.

Through "The Future Is My Type", the club reiterates its commitment to bold, authentic and people-oriented brand building.